THE ALTIMETER
Starting at $0
Pick five words. Find out what they’re actually saying about your leadership.
Why The Altimeter?
Executive presence isn’t a mystery. It’s a set of specific traits — 50 of them — that shape how others experience your leadership. The problem is that most leaders have never had anyone name those traits clearly enough to work with.
The Altimeter starts with five words — the five words you’d use to describe how others experience you as a leader. Then AI analyzes those words against what executive presence actually requires at your altitude: your current level, your target level, and the specific traits that differentiate leaders who grow from leaders who plateau.
It’s not a personality test. It’s a presence read — a picture of how you see yourself
landing, what’s not in the room, and what the gap is costing you.
What You’ll See
Your Altimeter reading maps your five words against the 50 executive presence traits across seven dimensions of the Influence Framework.
What the Words Reveal — Each word mapped to specific EP traits, with analysis of what it signals at your level.
What’s Not in the Room — The traits your word choice doesn’t touch — and why the absence matters.
The Traits That Matter Most — The five traits your altitude actually demands, mapped to the framework.
The Gap — Where your self-perception meets what the level requires.
The One Thing — The single shift that moves everything else.
The Full 360
The free analysis shows you how you see yourself. The Full 360 shows you how others see you — and where the gap between the two is costing you the most.
Invite up to ten raters. Each one picks five words to describe how they experience your leadership. Their words are analyzed against yours, producing a three-layer comparison:
Self-Perception vs. Outside Reality — Same behavior, different experience. Where Direct becomes Blunt. Where Challenging becomes Difficult.
Altitude vs. Outside Reality — What your level demands mapped against what raters actually see.
Self-Perception vs. Altitude — The gap between how you think about yourself and what the role requires.
Plus: The Biggest Gap — the one pattern that’s defining you to the people around you, whether you’re aware of it or not.
How It Works
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Select your leader track — current level and target level
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Pick five words that describe how others experience you
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Get your reading immediately — trait mapping, gap analysis, and your one thing
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Go deeper — add the Gap Analysis or invite raters for the Full 360
Choose Your Level
Why I show my prices
You deserve to know what you're investing before we ever talk.
No hidden fees, no pressure tactics — just clear information so you can make the right decision for you.
FULL 360 - $149
Leaders ready to see how others actually experience them
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Everything in Gap Analysis
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Invite up to 3 raters
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Rater word cloud and frequency analysis
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Three-layer comparison (Self vs. Raters vs. Altitude)
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The Biggest Gap — what’s defining you to others
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Full narrative analysis with specific development priorities
Ready to see yourself clearly?
Whether you want validated data or in-depth personal feedback, let's find the right approach.
or reach out directly at don@doneash.com