Endurance

Endurance.

Motivation gets you started. Endurance keeps you in the game.

Because motivation fades. The excitement of a new goal, a new year, a new initiative — it always fades. That's not cynicism. It's reality.

What's left when the excitement is gone? Endurance.

The ability to keep showing up. To keep doing the work. To keep believing in what you're building, even when progress is invisible.

What are you enduring right now that your future self will thank you for?